Innovative Estonian manufacturer providing prey imitating cat’s raw food. Since chewing cleans cats' teeth, their raw food is not minced meat but made of pieces. This also prevents the raw food from being eaten too fast and reduces the risk of subsequent vomiting. Company is looking for distributors and agents in Europe and Asia.
Young innovative Estonian manufacturer of prepared pet food, more specifically raw cat food is looking for distributors and agents in Europe and Asia. The innovative aspect comes from the fact that the food by its content imitates actual pray (including bones, vitamins and proteins) and is not regular minced raw protein. Since chewing cleans cats' teeth, their raw food is not minced meat but made of small pieces, which also prevents the raw food from being eaten too fast and reduces the risk of subsequent vomiting. Company has been manufacturing and selling the raw cat food over the past 2 years and currently only at local Estonian market. Most of sales are made through their online store, although available also at retail store. The most popular products by turnover are the chicken based raw food, following the mixed raw food and the kitten raw food. Most customers have turned to their products as their cat has become ill due to unhealthy nature of dry cat food, which influences some cats more than others. Company products are maintained only by freezing. Company is interested entering new markets and are looking for distributors and agents in Europe and Asia. But especially interested of Singapore, Japan, South Korea, Israel, China, Qatar, Switzerland. Also Austria, Sweden and Norway are in their radar. Company has following certifications: • Estonian Utility Model No. 01410, 16.10.2017 • Veterinary and Food Board Certificate, No 4936, 2017 • Intellectual protection – issued by Estonian University of Life Sciences, 2018 Why raw cat food? The cats are by nature meat eaters and the perfect food for them is either mice or birds. Raw cat food must be based on full prey model. It means that it must contain bones, liver, heart etc. Last two decades most of European cat owners have fed their pets with dry food. In the natural cat food there is only 5% of carbs, but in most of the dry food as much as 50%! But cats lack enzyme, an amylase, in their saliva that is needed for decomposing carbs. Unnecessary carbs in dry food cause overweight and diabetes. Heating in the process of producing the dry food causes allergens. Also, cheaper dry foods consist the leftovers of the food industry, because it is expensive to handle them according to law. Cats are bad drinkers by their nature because "prey" consists of 75% water. In dry food there is only 10% of water. This causes hidden water deprivation in cat’s organism which in turn causes bladder inflammation, bladder stones and even renal insufficiency. Mites living in dry food can give rise to asthma. Cats should not be fed only by vegetarian food. Unfortunately valuable animal proteins are replaced by cheap vegetarian proteins in most of the dry foods. But these are not wholesome, because they lack indispensable fat acid taurine. Soya proteins have been associated with hyperthyroidism and phytoestrogens in soya may lead to the generation of pyometra. Deficiency of animal proteins decreases the resistance to the illnesses. Also, wet food for cats is not an ideal solution. These products are heated and quite expensive. Cheaper wet foods are made of unsuitable soya protein. Why do cats make such an unhealthy choice? They tend to be dependent on the foods which are offered to them first in the kittenhood. This feature is used by some dry-food manufacturers who add chemical flavor enhancers to dry foods. The best choice for cats is raw food. It is increasing trend in the whole world. It is an utmost importance that a cat eats bones as they did by eating its evolutionary prey. This is the source of calcium. Liver is an important source for fat-soluble vitamins. Fish oil ensures healthy skin and shiny fur. Nevertheless, preparing home-made balanced raw food is not very convenient nor easy to prepare. And one needs pretty powerful meat masher that could also mash the bones. Also one needs to provide fish oil and B-vitamins and all in right quantities.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought:
Company is looking for agents and distributors in raw pet food sector with large contact network in Singapore, Japan, South Korea, Israel, China, Qatar, Switzerland. Austria, Sweden and Norway are also in their interest radar. They are looking for agents, who could find customers and negotiate sales on company behalf. Agent is expected to have good contacts with local networks and willingness to act as a local key contact for the company. Goods are needed to be kept in deep freeze condition at all times, also in transportation. The distributors (wholesalers and retailers) could arrange the distribution of company’s products abroad. Potential distributor is expected to introduce and promote products into the market having full marketing materials. Company offers to agent/ distributor full support in communicating with clients, promoting products and fulfilling orders as per agreement conditions.
Technical Specification or Expertise Sought:
Company is planning to expand to new foreign countries and is looking for reliable partners with large contact network in sector of wholesale and retail of feed for pet animals, who could be either regular agent, wholesaler, retailer, but also animal clinics who sell quality pet wood. They are looking for agents, who will find customers and negotiate sales on company behalf. Agent is expected to have good contacts with local networks and willingness to act as a local key contact for the company. They are also looking for distributors (wholesalers, retailers, pet clinics) who could arrange the distribution of company’s products abroad. Potential distributor is expected to introduce and promote products into the market using marketing materials provided by producer. Company offers to agent/ distributor full support in communication with clients, promoting products and fulfilling orders as per agreement conditions.
Stage of Development:
Already on the market
Secret Know-how,Granted patent or patent application essential,Trade Marks,Copyright