The French company manufactures a make-up accessory designed to paint on the face the colors of a flag, a sports team or the colors linked to a festive event. This accessory can combine up to 6 colors and can be personalized with a brand, logo, strapline. The product is patented, complies with the cosmetic regulations and meets the requirements of quality and hygiene. The company is looking for new distribution services agreements.
In 2004, the founder of the French company started from the observation that the use of body marking as a means of expression (tattooing, piercing, body/face painting) was a major social phenomenon. He then developed an accessory that looks like a box containing multi-line facial make-up in the colors of a nation, a sport team, an event such as a national day, a parade, a carnival... The company offers more than 500 colors and has already marketed more than 1000 models in different colors, but it can also create color combinations (up to 6) on request. The company can also customize the accessories with a logo, a brand, a slogan, the name of an event, thus becoming an ideal promotional tool for communication agencies or sponsors. Each device allows about a hundred uses and has a lifetime of 36 months after opening. The device is presented either in single packaging for retailers or in bulk in its promotional version. To date, the company has sold more than 13 million units, and is able to manufacture 300,000 to 500,000 units per month. The product is made in France and the key words to represent it are flag, event and team. The products comply with the cosmetic regulations of many countries, do not contain paraben or MIT (methylisothiazolinone, allergenic preservative) and are made of natural and fat-soluble ingredients. Even if the products are already present in many countries, Western Europe, Brazil, the USA, Colombia, Russia, the company still wishes to develop its distribution network, particularly in countries that will host major events such as Olympic Games and Rugby World Cup in Japan or Football World Cup in Qatar but also in countries where it has a limited presence such as Eastern Europe. Distribution can be done through different channels: e-commerce, wholesalers, retail trade or communication agencies through distribution agreements.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought:
The company is looking for companies well established, able to manage importation, sales and distribution. The product concerns events that may be international (e. g. World Cup), national (national day) or local (concert, carnival). The company therefore favors several distribution channels: e-commerce, department stores, sports stores, stadiums shops, party retail stores but also distributors working with communication agencies, sponsors, event organisers. The company guarantees marketing and sales advice.
Stage of Development:
Already on the market
Comments Regarding Stage of Development:
13 millions of units sold since 2006
Patents granted,Trade Marks