Georgian company is looking for distributors in the EU for its premium natural juices and nectars. The company produces juices and nectars in TetraPak packages (1l and 0.2l packages). 24 stock keeping units (SKUs) and 10 mono-tastes are suitable for retail and HoReCa markets. Main advantages of the juices are that are non-genetically modified organism (GMO), do no contain artificial additives or colorants, have unique and exotic tastes for the EU market.
The Georgian family-owned company was established in 2008 and has been operating for more than 10 years. The company has ISO 22000 certification and currently exports to international markets outside the EU. The company incorporates 3 brands, producing a wide range of juices, nectars and still drinks in Tetra Pak Square carton packages (1L and 0.2L) that are made from fruit, grown locally in Georgia and abroad. The company sources raw materials from the best fruit processors worldwide to create sweet, sour, mild and mixed tastes. The company has tastes that are less common on the EU market – pomegranate, quince and mixes such as pomegranate & sour cherry. The brands are tailored for different price segments - premium (high-cost) and average. The cooperation is considered to be in the form of distribution agreement.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought:
The company is seeking the organization that is expected to perform distribution services. It should be an agreement with the distributor that specializes in providing that function. In this case, a distribution agreement can be exclusive or not. The partner should be active in Fast Moving Consumer Goods industry and the company is mostly targeting retailers.