A Japanese manufacturer of cost-efficient residual and surface stress testing instruments is looking for commercial agents and distribution partners in the EU

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A Japanese producer of residual and surface stress testing instruments for transparent materials is looking for distributors and commercial agents in the EU. Their products are manufactured in-house, giving them a cost-price advantage to their competitors and allowing them to guarantee reliability and consistency. They want to proactively work together with EU partners to successfully introduce their products to the EU market under a distribution services or commercial agency agreement.
A Japanese company established in Tokyo in 1966 who is a manufacturer of optical instruments is seeking partners in the EU to expand further into the region after a long time presence in Germany. The company produces non-destructive testing instruments for transparent materials such as glass or plastics that measure their residual or surface stress. Their target markets are manufacturers of glass, optical lenses, plastics, and thin film etc. They have over 50 years of experience in their domestic market where they have long-term business relationships with large clients. The key optical components that are used in their instruments are polarizers and waveplates which are made by sandwiching a film between a pair of glass plates that have been provided by well-known microscope manufactures in the world. In order to evaluate residual and surface stress that is invisible to the eye in transparent materials, their instruments quantify stress in physical values and display it on an external monitor two-dimensionally. This thanks to the specific software program operating the instruments (that has been in-house developed by the company). The instruments make use of a high luminance LED light source. Their newly developed instruments (which are suitable for measuring stress in plastic products) are capable of evaluating stress values up to 3000nm (nano meters) of retardance. This is compared to 130nm for their previous models that already demonstrated good performance for the accurate measurement of glass products. Another measurement device, their surface stress meter, is capable of measuring compression stress and depth of layer for glass strengthening chemically or thermally. This is also through the use of computer analysis. The company uses their original polarizers and waveplates for this measuring device. Furthermore, their recently developed Super Broadband Waveplate is a device that realizes constant linear retardance for light of any wavelength ranging from visible (VIS) to near infrared (NIR). The Japanese company is aiming to achieve a distribution services or a commercial agency agreement with relevant partners in the EU. These partners should have a strong background in the optics and glass manufacturing market, and must be willing to help them with sales promotion and EU market entry. In order to support the EU partners’ sales activities, the Japanese company will lend the EU partner a major demo machine and provide materials with the technological specifications written in English to help understand and promote their products efficiently. In addition, they can help with the evaluation of customers’ sample products by using their demo machines in Japan to test their performance. They are also willing to dispatch staff from Japan to assist during events such as exhibitions and other sales promotions.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought: 
The Japanese company is looking for distributors and commercial agents that have a strong relationship and sales experiences in the optics and glass manufacturing markets in the EU. This optics knowledge should include sectors such as geometric optics and polarizing or birefringence technologies. They wish for the partners to provide proactive sales promotion in the wider EU market or in their domestic market and for them to receive purchase orders from customers.
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