A Japanese manufacturer of an educational toy made with safe materials aimed at groups of all ages is looking to engage in distribution services and commercial agency agreements in the EU. The company has done extensive research on the educational properties of their toys, and want to work closely with EU partners to establish mutually beneficial partnerships. The Japanese company also has an extensive domestic network that they are happy to use to the EU partner's advantage as well.
This family-owned Japanese company founded in 2011 is led by an entrepreneur who has expert knowledge in early childhood education. The company produces an educational toy which is aimed at groups of all ages. The toy is completely made in Japan using materials such as polystyrene-based resin and elastomer. This means the toys are soft and safe to play with. The toys come in individual pieces that are dice and tetrahedron shaped. The three-dimensional structure of the toys allow the user to construct freely without frameworks. These pieces can be connected or attached to one another endlessly to create various formations. This allows for users to let their imagination run freely and come up with numerous ways of playing. Other possible usages of the toys are to simply throw them like dice, to stack them on top of another, and to spin them like a top. Their products comply with CE marking. Furthermore, based on the Toy Safety Directive 2009/48/EC, they have already obtained the “Declaration of Conformity”. The Japanese company is seeking partners in the EU to engage in either distribution services or commercial agency agreements. So far, the company has several positive experiences interacting with foreign companies for example through domestic trade exhibitions and Japanese partners. However, they have yet to enter into distribution agreements with specific foreign trading partners and establish consistent export channels. Therefore, the company would like to engage in mutually beneficial partnerships with partners in the EU. Target end-users for the Japanese company domestically are educational institutions (nurseries, kindergarten and elementary school). Further targets would be rehabilitation facilities (group homes for elderly citizens, nursing home, special support classes for infant, facilities for the disabled) and so on. Therefore, ideal end-users in the EU would be wholesalers of teaching material, publishing houses in the educational sector, wholesalers of rehabilitation products, and nursing care goods. Major retail companies (department stores, toy stores, and mail order companies) are also accepted. The Japanese company has strong alliances with major publishing houses and various distributors in Japan, therefore as a service back to EU partners they can promote the partner’s own educational toys in the Japanese market by making full use of their market channels. Ideally, a resulting partnership would be advantageous for both parties.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought:
The Japanese company wishes for their potential partners to promote their educational toys in the European market as a distributor or as a sales agent. Their current policy is to limit to one distributor or agent in each respective EU member-state. However, it is no problem if the partner operates beyond its domestic borders. Partners should have connections to wholesale business or major retail business, and also be capable of promoting their product through relevant market channels. It is desirable that the partners are well-acquainted with this field and knowledgeable about the most efficient way to access the market. The partners should ideally have knowledge on the EU its educational, rehabilitation and nursing care fields. In the case of a distribution services agreement, trade terms and conditions such as minimum order quantity and minimum guarantee on sales shall be separately agreed upon by both parties.
Design Rights,Trade Marks
Comments Regarding IPR Status:
The design and trademark of these toys are officially registered in the jurisdiction of Japan, and in most major areas across the globe. They are also registered in the EU.