A German federal association in the tourism sector is working on strategies to revive historic parks and gardens through innovative ideas and latest technologies. The assocation is looking for partnerhips with institutes, clusters, associations marketing agencies and/or companies in a knowledge and technology transfer scheme.
The German association is active in the area of destination marketing and intends to come up with innovative projects on how to revive cultural places such as castles and gardens and open them to new target groups. They are open to discuss the deployment of new technologies as well as unconventional formats such as cultural picnics in parks etc. Brandenburg has a huge potential due to the multitude of castles and gardens in the country. However, this potential is not fully exploited, as many small treasures are still largely unknown. In addition, there is a lack of specific tourist offers. Therefore the association envisages some sort of dynamic image change for gardens and castles since those places are still perceived as advanced culture and not truly accessible for everyone. That is why they would like to engage with all sorts of potential partners which are active in this area. They are eager to exchange project ideas and best-practice examples. After all this request could be also an ideal starting point for an international thematic network on "revival of historic parks and gardens".
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought:
The role of the partner would depend on the project in the end. For now the association is looking for an open discourse on project ideas that can be transfered into international innovation projects, ideally with various regions that are know for their touristic castles, gardens and parks. Moreover it would be helpful to have potential partners who have some experiences in the area of revival of historic places, deployment of new technologies and innovative methodologies to access new target groups.
Technical Specification or Expertise Sought:
The technical specification depends on the partner. In any case any potential partner should have some experiences in the area of revival of historic places, deployment of new technologies and innovative methodologies to access new target groups.