UK-based SME offers unique immersive experience incorporating mixed reality and the power of story to partner organisations under commercial agreements

TechnologyVeľká BritániaTOUK20191113001
A UK-based SME provides an award-winning service combining storytelling with digital technologies, including AR/VR, image mapping, live action immersive content to help their partners engage with customers. They're looking to develop their creative technologies and capabilities by connecting with organisations in multiple sectors such as media, heritage, tourism, energy, transport and retail. These partnerships will be commercial agreements with technical assistance or technical cooperation.
Storytelling is an art used in many sectors to connect and engage with customers. Developments in technology have increased the scope for more innovative storytelling that can truly immerse the audience and increase their engagement. To be most effective, this requires a combination of pioneering technology, high quality production values and the art of the storyteller. Bold, ground-breaking and relentlessly inventive, this UK-based SME develops and utilises digital technology such as augmented reality, artificial intelligence, GPS trigger technology, image mapping, projection mapping, motion capture and virtual reality. This is combined with their skill in live action film-making, animation, creative writing and storytelling to develop immersive experiences that can fully engage audiences. They use the production values of high-end cinematic projects, having developed impactful storytelling skills in the film and TV industry (awards include: BAFTA, Prix Europa, Sony, Banff, RTAs). The SME has developed digital, storyworld immersive experiences for locations such as Art Galleries, Museums and other heritage sites, as well into locations which have been previously unexplored as cultural theatres: shopping malls, high streets, stations, trains, ships, promenades, long-distance paths, schools, hospitals, residential homes for the elderly, trade shows etc. They enchant locations with magical images, emotional stories, and intriguing characters, thus bringing places to life, and revealing the historical, cultural, social or commercial aspects of communal spaces. Using photometry, volumetric live action capture, animation, 360 degree film, game engine VR/AR builds and AR/VR game-play and interactivity, the SME provides a service to engage the audience more deeply than before. The SME thus has the capacity to use story to move people, not only emotionally but also physically into chosen locations; and ultimately they can move people to action, which has benefits for organisations in many sectors. The SME can help organisations meet goals, by reaching out to customers in deeper, more long-lasting ways. The SME has developed immersive content that has been accessed in cinemas, heritage and arts space, museums, galleries, tourism sites, coastal trails, schools, trains and boats. It is currently working with local governments and businesses on a retail project to move customers back into the high street. The SME is looking to connect with organisations and develop partnerships with organisations who want high-end immersive experience to create enhanced consumer connection. The SME will work with partners to develop bespoke immersive content, of benefit to the partner organisations. The partnerships are envisaged as either commercial agreements with technical and creative assistance or technical and creative cooperation agreements dependent on the particular partner circumstances.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought: 
The UK-based SME is looking to partner with organisations in the media and film, heritage, education, culture and arts spaces including companies, museums, galleries and tourism agencies to collaborate on projects which harness the power of storyworld mobile immersive experience. The SME is also seeking to join forces with commercial companies in any sector which might benefit from immersive storytelling. This could include retail, food and beverage, finance, transport, health, science and technology, manufacturing, construction. All of these sectors could benefit immensely from the application of immersive storytelling technology. Indeed any company needing to engage with the public, or other businesses, could benefit from the deeper and more powerful engagement which immersive story provides. The SME will work with partners to develop original, bespoke immersive content for their organisations. The partnerships could deliver small, focussed projects with a simple small-scale deliverable; or could be part of a larger or more longterm objective. The partnership could utilise existing, although only just possible, technological creativity; but it could also harness such cutting edge technology that the bespoke service is completely unique and delivers the ‘wow' factor. Partnerships could also be sought with organisations who, like the UK-SME, are undertaking R&D immersive projects, but who wish to collaborate, perhaps because they lack a critical part of the necessary immersive technology. It is envisaged that the partnership will take the form of a commercial agreement with technical assistance or a technical cooperation agreement dependant on particular circumstances.
Stage of Development: 
Available for demonstration
Comments Regarding Stage of Development: 
The SME has done considerable R&D to develop products and services, including the combination and adoption of new technology developed globally with other innovative partners. Some of these products and services are available for market utilisation already, and include: storyworld AR, as used on AR headsets, and on personal devices, live volumetric capture, projection mapping, image mapping, image tracking, AR portals, world effects, 3D models, animation, GPS trigger technology, face filter tech, artificial intelligence and virtual reality. Using the combination of these with story is commercially possible, although still innovative and cutting edge. Some of the SME's R&D services and products are still in prototype form, and may become available to partner organisations to use during the partnership. These have not been listed because their availability is still to be finalised. It is possible that the development of further innovations is part of the partnership.
IPR Status: 
Secret Know-how
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