The organization was founded in Switzerland in 1995 and moved to the Netherlands in 2012, where it expanded further. Violet glass products hold special properties and are being used over centuries. This Dutch organization has further developed the properties and its products are unique in the sense that they hold special (biophotonic) properties to protect the contents from the harmful effects of sunlight, while at the same time preserving the bio-energetic values.

The company is a scale-up company that has been established in 2015 and is active in the lighting branch. Both the company's headquarters and warehouse are located in the Netherlands. The sold products are shipped from the Netherlands to Europe, the United Kingdom, and Scandinavian countries. Current main markets are the Netherlands, Belgium and Germany. The target audience of the business is both B2B and B2C and includes wholesale trade within Europe but also homeowners and households who are in need of the product.

A Dutch eco-friendly company is involved in circular economy and supplies plastic-free straws. The straws are natural, eco-friendly and hygienic, disposable, compostable and affordable. The wheat straws are made of wheat, reeds, hay, thatch or cane. The wheat straws can be regarded as sustainable alternatives for plastic straws. Due to the passion for scuba diving the founder of the company realized more and more what an enormous plastic soup Homo Sapiens is causing and what a devastating effect is has on the marine ecosystem and it’s biodiversity.

A large Dutch convention centre, located in Amsterdam, has been creating the ideal conditions for inspiring meetings to take place for more than 125 years. As the organising party they connect context, content and communities utilising national and international consumer- and professional trade fairs. In places where many anonymous international visitors come, it is not possible to create good separation in 3 types of waste bins (paper, plastic and residual waste). Every nationality has different separation criteria, which means that a lot of waste ends up in the wrong bin.