The Japanese company specialized in stainless-steel kitchenware for high-end customers is looking for a distributor in the EU to help them expand their business in the EU. The company is based in Niigata prefecture, a region globally well-known for its stainless-steel fabrication, manufacturing of tableware and cutlery. They have been manufacturing high durable stainless-steel kitchenware and utensils, but it did not fulfill expectations of female users in their 30s-50s in terms of product design. To fulfill both durability and elegant appearance, they launched new product line-ups.