AI (Artificial Intelligence) keyword management platform to improve platform to improve and optimise pay per click campaigns in multiple languages

Currently, the use of digital marketing advertising campaigns are an essential tool for the marketing strategy of the companies. In regards to Google Ads campaigns, these can be a powerful instrument to achieve company’s targets, although these processes have improved considerably, keyword management remains the only manual task in the search advertising space. Search engine marketing (SEM) managers spend too much time in spreadsheets and very little time in strategy. In this context, this Spanish start-up, with wide experience working on software as a service (SaaS) marketing solutions, has developed a transforming keyword management platform that uses artificial intelligence to improve and scale the daily work in Google Ads, reducing time, efforts and money. Main Features of the platform are the following: •Search term analyser (STA) discovers brand new, valuable keywords for Google search campaigns using data from thousands of Google searches. Maximize business opportunities by automatically uncovering keywords that users are searching without doing any of the analysis. It enables the ads to be triggered and displayed based on users’ real searches, including completely new terms in the market. In other words, the platform is able to make campaigns and keywords more exact so the ads can have more impact. •Improve keyword location: the smart locator feature detects the most relevant ad group for the existing keywords in order to optimize ad relevance, helping improving the quality score and increasing click through rate (CTR). Focusing on factors such as ad relevance, helps to identify areas that need updates or improvements. •Dynamic search ads locator (DSA Locator) takes the guesswork out of the dynamic search ads (DSA) by detecting the exact search term keywords triggering your dynamic search ads (DSA) to use in the most relevant ad group within your non-DSA campaigns. As Google helps you build dynamic campaigns based on the website content and not individual keywords, there’s a potential for missing out on relevant keywords. Dynamic search ads (DSA) locator improves the keyword relevancy or quality score. •Negativizer: When humans make a search on Google, they do it in complete sentences. With this feature, ad campaigns will take this into account, helping the client to target long-tail keywords and ensure that you’re always reaching the most precise option. By adding cross-negative keywords, the solution is able to reinforce traffic going to longer-tail exact match keywords, making your ad the best fit out there. •Duplicate keywords can also have a negative effect on the health of Google Search campaigns. Keyword inflation avoider feature helps you steer clear of bidding on the same search term by finding duplicate keywords and adding them to a blacklist. The company has been recognized by Google as the leading keyword management and optimization tool for Google search, the start –up is distinguished as Premier Google Partners. Since his creation, this start-up has been improving and developing the platform. With a good network of clients at a national level, now the Spanish company is looking to increase his International position by seeking technology companies willing to collaborate under commercial agreement with technical assistance.