Summary:
The UK-based company has both specialist technical cycling clothing and cycling-themed fashion apparel manufactured to its exclusive designs. With a robust market in the UK and Europe, the company seeks to expand its market in Asia by appointing agents and distributors with routes into specific markets around cycling and fashion retail.
Description:
Formed in 2019, the British company based in Yorkshire, has become well known for its exclusive designs of soft goods for the cycling market.
The company's clothing is custom manufactured from highly technical MITI fabrics, which are breathable and have four-way stretch characteristics.
The products range from highly specialist cycling apparel to more fashion-based cycling clothing.
The company can offer bespoke design and manufacture of as few as 10 garments to a cycling club, whilst also being able to supply the larger quantities required by a specialist sports retailer.
As examples, the company already produces the following products for the professional and amateur cycling markets:
- Short sleeved jerseys
- Long sleeved jerseys
- Jackets and gilets
- Skin suits
- Shorts
- Bib shorts
- Bib tights
It also offers accessories such as:
- Caps
- Warmers
- Socks
- Bags
- Hoodies
- T-shirts
- Bags
- Merchandising for charity events
The above is not an exhaustive list and, as the company does its own design work, exclusive collaboration is available with the right partner.
The company seeks to partner with trade intermediaries in East and Southeast Asia (China, Indonesia, Japan, Singapore, South Korea, Taiwan and Vietnam). The potential partners will be:
Agents with existing routes into markets such as cycling clubs, specialist sports retailers and fashion retail. The framework of the agreement will be a commercial agency agreement.
Distributors already supplying cycling clubs, specialist sports retailers and fashion retailers. The framework of the agreement will be a distribution services agreement.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought:
An agent with routes to market into cycling clubs, fashion retail and specialist sports retail for a commercial agency agreement.
A distributor already supplying cycling clubs, fashion retailers and specialist sports retailers for a distribution agreement.
Partners will be expected to be able to communicate effectively in English and the language of the market in which they operate. They should be able to produce marketing material and any other material deemed necessary in the language of the market in which they operate to support the promotion of the British brand.
Stage of Development:
Already on the market
IPR Status:
Trade Marks
External code:
BOUK20201118001
