Summary:
The French company manufactures face paint products, including a make-up accessory designed to paint on the face the colors of a flag, a sport team or the colors linked to a festive event. This accessory can combine up to 6 colors and can be personalized with a brand, logo, strapline.
The product is made in France and patented. It complies with the cosmetic regulations and meets the requirements of quality and hygiene. The company is looking for distribution services agreements.
Description:
The company developed the first-ever multi-line face paint in the colors of a nation, a sport team, an event such as a national holiday, a parade, a carnival…
The offer includes more than 1000 references covering the painting of any flags (stripped, crossed, USA) and creative painting for carnaval, Halloween, festive parties.
The company already produced devices for major teams such as DFB (German Football Federation), Juventus and Real Sociedad, and major sponsors such as Coca-Cola, Adidas and Volkswagen.
To date, the company has sold more than 15 million of units and is able to manufacture 300,000 to 500,000 units per month.
Each device allows about a hundred uses and has a shelf-life of at least 30 months.
The device is presented either in single packaging for retailers or in bulk in its promotional version.
The products comply with the cosmetic regulations (EURO and FDA), do not contain paraben, alcohol or MIT (methylisothiazolinone, allergic preservative) and are made of fat-soluble ingredients.
The company is committed to a sustainable approach and promotes as much as possible recyclable materials, recycled materials or inert materials for the environment. The products are eco-designed with an optimized packaging, a long-life usability (6 meters of make-up per product) and a very limited carbon footprint (short supply and production paths, as made in France).
Even if the products are already present in many countries, Western Europe, Brazil, the USA, Colombia, Russia, the company still wishes to develop its distribution network, particularly for major events such as FIFA World Cup Qatar 2022, RWC (Rugby World Cup) France 2023, OG (Oympic Games) Paris 2024, Euro 2024 in Germany but also local sport matches or events. The company also wishes to develop its activity in countries where it has a limited presence such as Eastern Europe, Italy, Spain and Scandinavia.
Distribution can be done through different channels : e-commerce, wholesalers, retail trade, communication agencies; event organisers, through distribution agreements.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought:
The company is looking for partners well established, able to manage importation, sales and distribution.
The product concerns events that may be international (e. g. World Cup), national (national day) or local (concert, carnival). The company therefore favors several distribution channels: ecommerce, department stores, sports stores, stadiums shops, party retail stores, wholesalers but also distributors working with communication agencies, sponsors, event organisers.
The company guarantees marketing and sales advice.
Stage of Development:
Already on the market
Comments Regarding Stage of Development:
More than 15 million of units sold.
IPR Status:
Patents granted,Trade Marks
External code:
BOFR20210831001
