Summary:
This German company engages in the retail sale of sustainable luxury travel products, online and in retail stores. The products are luggage and soft goods (such as backpacks) used by travellers, professionals and creatives. The company seeks distribution and commercial agency agreements to introduce its own brand to new markets and drive sales in a mutually beneficial relationship. The countries targeted are Japan, South Korea, China, Singapore, and Mexico.
Description:
The company develops a comprehensive range of luggage, bags, and accessories, which are produced with a variety of premium, ultra-durable, vegan, recycled, plant-based, and biodegradable materials and are shipped in eco-friendly packaging.
The company's luggage range includes three distinct sizes - cabin, large, and extra-large - which come in two versions. One version features all of the signature design features, and a more premium version includes additional technology features and accessories.
The soft goods include a full-range of products from small cross-body bags for urban environments, to backpacks of various sizes, and larger weekend bags. All of these products are designed and built with high-end, ultra-durable, vegan materials to withstand any kind of weather conditions and keep valuables safe.
The accessories include a range of intelligently designed complementary products such as wash bags, tech organisers, and more, which are also produced with innovative ultra-durable and premium materials.
The target group for these products is the next generation of travellers, predominantly millennials and Gen Z who live in urban environments and work in media, technology, music, fashion, the arts, and lifestyle sectors. This group values travel and cares more and more about sustainable and ethical ways to travel, without sacrificing design or quality.
The price category of these products is a premium category which sits in the gap between the low-cost products that lack either high-quality or premium design, and the luxury products that are unattainable to most and often do not feature sustainable materials. Luggage products range from €200 to €500. Accessories and soft goods range from €30 to €200.
The company is now seeking a Distribution services and a Commercial agency agreement with suitable distribution partners or agents, in the Asia-Pacific and Mexico regions, because they have identified demand, opportunity, and a gap in these markets for the level of innovation, quality, and premium design that their products provide.
The goal is to enter into new markets and drive sales across key online and physical retail channels including major ecommerce sites, online marketplaces, department stores, and influential retail stores and boutiques. The company is interested in partnerships to distribute either some parts or all of the company's product range.
They are seeking partners who understand and are excited about the products they are hoping to work with. There should be synergies between the company's brand/products and the distributor's existing efforts, relationships, and portfolio experience. They envision a partnership with both parties working cooperatively to expand the brand recognition and product availability across the region(s).
Expected sales or revenue will vary significantly between regions, although key markets are forecasted and targeted to generate at least €5,000,000.00 annually after a market entry and growth period of 18 to 36 months, with larger markets having proportionately larger sales forecasts.
Please see the two PDFs attached for images of some of the company's products, and examples of retail installations.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought:
The company is looking for a long-term relationship with a partner to import and distribute or represent the company's premium consumer products across physical and online retail channels.
The company is looking for a distribution partner or agent with significant experience with the large retailers and ecommerce channels in their region, or across multiple regions. The partner should have proven experience bringing European consumer brands into the key distribution channels in the region. They should also have ongoing relationships with retail institutions and buyers. Additionally, they should have the staff capacity and expertise to engage in the sales of products in the company's category. Marketing experience and expertise is definitely a desirable quality and will be prioritized in the company's search.
From a regulatory and logistics perspective, the partner should have verifiable expertise with handling regulatory issues, and a network of fulfillment centers with experience and expertise in the importation and distribution of goods to their region.
Stage of Development:
Already on the market
External code:
BODE20210825001
