Summary:
The German SME produces high quality kitchen aids and is looking for partners in different sales channels to distribute its premium products.
The company is looking for a franchise agency agreement.
Description:
The German SME’s main product segment is producing manual kitchen aids for a healthy and gentle preparation. That includes for example vegetable slicers, graters, peelers as well as other products for a healthy lifestyle.
They use the following sales channels:
1) E-Commerce
2) Hotel / Restaurant / Catering
3) Demonstration / Live Shows
4) Direct Response TV
5) Whole Sale / Retail
The German SME is looking for one partner per sales channel who is an expert in their respective field. With every partner, a franchise agreement will be concluded to strengthen a long-term partnership. The partner should convey the SME's health-conscious communication strategy, which is used worldwide, to the final customer. During the mutual partnership it is also important to maintain the high pricing strategy to provide all partners with the opportunity to work efficiently and profitably.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought:
Type and role of Partner sought is depending on the different sales channel:
1) E-Commerce:
The partner should, as long as he has no expertise himself, appoint a contact person who implements the online marketing strategy locally and country-specific. Apart from the classical online marketing know-how, such as search engine optimization, search engine advertisement, social media marketing, display marketing, or email marketing, the partner should be well versed in terms of fulfillment of appointments or online payment methods.
2) Hotel / Restaurant / Catering
The partner should already have a customer network, which uses products from these segments for its professional and commercial activities.
3) Demonstration / Live shows
The partner should be able to organize thrilling demonstrations and live shows at markets, trades and other hotspots. Those people should inspire with their appearance and convey a healthy life style.
4) Direct Response TV
The SME is looking for partners who already have some experience in TV-sales (live shows or previously recorded commercials).
5) Whole Sale / Retail
The partner should either be listed in stationary shops, have an own shop or have a distribution network that launches the German SME's products.
Stage of Development:
Already on the market
IPR Status:
Secret Know-how,Design Rights,Patents granted,Trade Marks,Exclusive Rights,Copyright
External code:
BODE20190131001
