Innovative social media profiling solution

Nowadays, in this globalized world information is transmitted very quickly and it is constantly updated. Therefore, it becomes necessary to analyze this information in order to know in depth what are real user needs and customize the communication process to achieve a greater success in marketing and communication campaigns. In this context, a Spanish SME has develop an innovative solution which helps brands leverage social login functionality in their websites, apps, promotional landings and even wi-fi hotspots for customers, to obtain, always under user consent and following all general data protection regulation (GDPR) guidelines, a very detailed individual profile for each consumer. This detailed consumer information includes more than 400 data attributes of first party data such as the name, age, gender, e-mail, locations, favourite products, brands and celebrities, interests and hobbies, and even their personality profile. This social media profiling solution is characterised for being a software as a service (SaaS). The tool obtains the information and applies artificial intelligence and predictive models to calculate scores determining the affinity which each user has towards more than 300 categories of interest, such as fashion, sports, media, foods, banking, electronics… All this information is integrated into the clients` customer relationship management (CRM), customer data platform (CDP) and data platforms, so it is possible to create segments and audiences of users based on their lifestyle preferences. This, together with the transactional information clients may already have, results in more efficient customer-centric strategies based on improved qualification, personalization and precision in the marketing campaigns and communications, for example in emailing campaigns, Facebook ads or the data management platform (DMP). Additionally, this tool integrates with other platforms like SalesForce, Microsoft, Adobe, Oracle, SAP, BlueConic, Tealium or Treasure Data, facilitating much needed consumer data to fuel these sophisticated marketing automation platforms. The company is looking for new opportunities to expand its international business development by seeking potential partners to collaborate in projects where this technology can help improve customer-centric strategies focusing on enriching the customer relationship management (CRM) and data platforms with more first party data, improved segmentations and more efficient digital marketing campaigns. The SME is willing to collaborate under license agreements with marketing agencies, consultancy firms, customer relationship management (CRM) integrators and other software vendors. There is a wide range of potential sectors where this technology can be used: travel & tourism, fast moving consumer goods (FMCG), beauty, beer & spirits, banking, sports organizations, automotive or media companies.