A Japanese manufacturer of high-end stainless-steel kitchenware is seeking distribution partner in the EU

The Japanese company is looking for a distributor to introduce their exclusive made in Japan kitchenware in the EU. They offer products with both practical and elegant design and are targeting upper-income customers in their 30s-50s with a product concept that would fit the European market. A distribution services agreement is expected with relevant partners who have strong networks within high-end department stores and individual retailers.
The Japanese company specialized in stainless-steel kitchenware for high-end customers is looking for a distributor in the EU to help them expand their business in the EU. The company is based in Niigata prefecture, a region globally well-known for its stainless-steel fabrication, manufacturing of tableware and cutlery. They have been manufacturing high durable stainless-steel kitchenware and utensils, but it did not fulfill expectations of female users in their 30s-50s in terms of product design. To fulfill both durability and elegant appearance, they launched new product line-ups. The company designs, manufactures and retails stylish/elegant kitchenware, such as dish drainer, kitchen utensil holder and recipe holder. They have been dealing with major department stores and individual retailers in Japan, and recently expanded its sales channels to e-commerce. This offer aims to introduce their made in Japan dish drainer in the EU market. The stainless-steel made product is highly evaluated by users in Japan for its practicality and appearance. The strength is the elegant and practical design providing features that are not possible with similar products. Its dimension is 495mm width / 325mm depth / 170mm height. Since their targeted users are in upper-income group in 30s-50s, they are focusing on high practicality along with sophisticated appearance. They consider their product concept would fit the European market by working together with the partner who has business channels in the European high-end retail market. It is preferable that the partner has previous experience in dealing with department store(s) and individual retailer(s). Some experiences in e-commerce would be an advantage. It is also expected from the partner to help the Japanese company to expand their business not only in the partner country, but also elsewhere in the EU.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought: 
The company is looking for a distributor with experience in the kitchenware's sector. Due to the exclusive product targeting a high-end level customer, the partner should ideally have business channels (department store(s) and individual retailer(s)) to high-end commodity market in Europe. It is expected that the partner will help the company access other EU countries in addition to its native one.
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