Summary:
The Latvian company offers partnership (commercial agency agreement or distribution agreements) to companies operating in retail technology, in-store marketing or the store shelf marketing industry.
The offered interactive product - a shelf edge display solution - helps retailers to increase the sales right where the purchase is actually made and thus it results in increased sales and improved customer experience.
Description:
The Latvian company being established in 2017 has developed a unique and innovative solution for retailers. Several international researches have shown that 70 - 82% out of store visitors still make their purchase decisions by standing directly at the shelf.
Thus the company as one of the first in the world has developed an interactive Shelf Edge display solution that helps the retailers to offer a more convenient shopping experience, as well as assist in collecting important data about the customers 'purchasing patterns.
The customers in their turn are engaged when assisting them to make a choice when standing right at the shelf and introducing them the relevant interactive content.
The possibilities that can be provided by the Shelf edge display:
- similar or related product suggestions;
- product ingredients, origin and certification;
- product up-selling and cross-selling;
- product comparison;
- variations and options (different colours, sizes);
- recipes
- nutrition facts
- multiple languages and currencies;
- special promotions;
- usage instructions;
- stock availability;
- social network integration;
- surveys and ratings;
- product ratings;
- product guide, etc.
The offered innovative product can be used in commercial and/or retail outlets (for food, drinks, health and beauty products, home furnishings and other consumer products). Thus assisting clients to make the necessary and faster, visible choices.
The solution as such was introduced in 2019, at first in Latvia, later in the nearest neighbouring countries and now the company is ready to expand into new further markets and increase their business growth.
The company is seeking for long-term collaboration with companies that can act as commercial agents an/or distributors for the product within the retail sector.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought:
The company is looking for collaboration partners that are operating in retail technology, in-store marketing industry and that can act as commercial agents and/or distributors.
They should have links with commercial or retail outlets (for food, drinks, health and beauty products, home furnishings and other consumer products).
It is expected that the partners have a strong retail industry experience and they are already providing retail solutions for retail stores and chains.
Stage of Development:
Already on the market
External code:
BOLV20210603001
