A new cutting-edge platform for breeding superior varieties of selected crops is looking for strategic clients such as supermarket chains under license agreement

CommercialIzraelBOIL20200916002
Offers
Summary: 
This Israeli company created a new method for breeding,which enables to breed non-GMO vegetables tailored to consumers' needs,saving time and money. Sales began with the company's first product line, which is Sweet Seedless Peppers (SLP). Its commercialization strategy fits its unique varieties, with added values to consumers, retailers and growers. It has been exporting since inception and is looking for cooperation under license agreement in Italy, France, Holland, Austria and South Korea.
Description: 
The company has been established back in 2017 and it excels in the line of innovative methods of plant breeding. It has been exporting since inception in 2017 to Europe, North America, South Africa, Japan, Turkey and Morocco. Now it is engaged in the development and marketing of special vegetable varieties in global markets. Sales began with the company's first product line, which is seedless peppers (SLP). Its commercialization strategy fits unique varieties, with added values to consumers to grow. SLP is a combination of two natural components of pepper - Male Sterility and Parthenocarpy (the ability of the pepper to set fruit without pollination). The SLP program is based on an exclusive license from Syngenta (patented technology) for 3 segments: Small-medium conical pepper (Kapia type), Mini-blocky pepper and Cherry pepper. The breeding itself is based on classic techniques of crossing and selection without any genetic modification (Non-GMO). The ever-growing demand of consumers for improved quality of the fresh market tomato has led the company to focus breeding efforts also on the tomato products’ line, towards the improvement of fruit taste by using genetic material that is quantitatively and qualitatively unique with respect to its sugar profile and acid ratio. Therefore, tthe company is about to launch a line of cherry tomato varieties with exceptional flavour and aroma as well as unique appearance. Its innovative approach to breeding includes the use of artificial intelligence and machine-learning that enable acceleration of the breeding process, while improving the accuracy of the varieties' fit to various production areas and customers’ taste. The company always respects and esteems its customers, providing the highest quality of material and services with guarantee of competitive prices. The company launched successfully its SLP varieties in Israel, Europe, North America and South Africa in collaboration with leading growers, shippers and supermarket chains, such as Lidl, Mastronardi and Woolworths. The fruits will be marketed in all markets under the company's own global brand names. By implementing market-pull strategy with leading supermarket chains, shippers and category managers, the company is able to shorten time-to-market as well as position itself as a leader of high value products, profitable to all its partners along the fresh produce supply-chain. The company is looking for collaboration with big retail chains in Italy, France, Netherlands, Austria and South Korea.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought: 
Since inception in 2017, the company has been exporting to Europe, North America, South Africa, Japan, Turkey, Morocco. The company is looking for business partners, who are given a license to market the product and a license to manufacture it. The company seeks to collaborate under license agreement with large grower cooperatives and retailers wishing to own elite exclusive varieties, to create competitive advantages of high-value vegetables in the global markets.
Stage of Development: 
Already on the market
IPR Status: 
Patents granted
Comments Regarding IPR Status: 
The SLP program is based on an exclusive license from Syngenta, the 2nd biggest seed company in the world. (patented technology)
External code: 
BOIL20200916002