Summary:
A North Macedonian wine producer and seller, with a strong position on the domestic market, would like to take its innovative hospitality-driven strategy on the next level and start a wine cellar abroad as a joint venture with a partner that is well experienced and connected in the local grape farming and hospitality industry.
Description:
Founded in 1979 in N. Macedonia, the company is a well-established domestic competitor on the wine market. After major investments in technology and equipment in 2001 that have resulted in innovative products and lines, the winery has made a significant progress towards increasing competitive advantage when penetrating new markets. Consistent research and development has become an integral part of their practice, reaching the capacity of 17 million liters yearly.
The two main categories of their branded portfolio are the following:
- wines: numerous lines consisting of different grape varieties
- spirits: traditional Macedonian brandy spirit Rakija.
Taking the wine philosophy to the next level, their wine cellar is adapted to accommodate guests for professional sommeliers-guided degustation and tours, further on upgraded with dining room to round off a sophisticated experience.
In its journey to become a distinguished leader in the wine industry, the company has undertaken initiative to set up a winery with a hospitality object abroad, intending to grow internationally by applying its acquired tradition and expertise in grape growing, processing, wine aging, and style creating. Also promoting the heritage of North Macedonia by bringing the authentic local experience to the customers abroad. The company already maintains a developed distribution network particularly over the Western Balkan Region, however is thriving towards greater presence on the EU market with a strategy of demonstrating the uniqueness of the Macedonian wine culture from its very core. For that purpose, the company seeks cooperation through a joint venture with a partner that is experienced in the wine and hospitality industry of its location to set up wine cellar and restaurant that would represent the cross of the Macedonian grape origin and wine producing expertise, and the local scenery and culture.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought:
The potential partner should preferably be a grape producer that is open to a cellar establishment on the yard/property and would agree to utilization of its resources, or a hospitality company that has a well-developed network in the wine sector and would participate in the part of the restaurant management as well. The chosen partner would share the equity of the project according to the agreement reached and signed contract following the negotiations with the company initiating the joint venture.
Stage of Development:
Already on the market
External code:
BOMK20210226002
