Summary:
This UK-based company specialises in high-end, professional quality make-up brush sets, used both by consumers and by professionals in the makeup artistry business and beauty schools.
Having established the brand in the local and German market, the firm is now keen to launch it in the Netherlands also. It is open to two possible kinds of collaboration with suitably experienced partners: commercial agency agreements or distribution agreements.
Description:
The UK company supplies premium quality make-up brush “capsule” sets. The “capsule” is a travel and dressing table friendly, cylinder-shaped, case that contains a collection of professional quality brushes.
The brushes themselves are crafted from very soft taklon fibres and without the use of animal hairs. The high-end packaging makes the brush sets a very popular choice for gifts, especially for the Christmas season. However, the capsules are also a product desired by those in the professional make-up artistry business, including beauty colleges and make-up artists who teach masterclasses in the subject.
The cosmetic accessories are sold direct to consumers (via an online retail website and in stores) but also to professionals and other businesses.
The products have been sold successfully in the UK and German markets to date, but now – as part of its business growth strategy – the firm wishes to launch the brand in the Netherlands too. It is therefore seeking either distribution partners (stockists, wholesalers, on-line retailers) or commercial agents who would represent the brand in the Dutch market and help promote sales.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought:
Partners should be experienced distributors / agents and have knowledge of the beauty industry, in high-end to mid-range products and gifts. They should have excellent links into retailers and make-up artistry / beauty school sectors or have knowledge of the “cruelty free”, vegan or allergic / sensitive skin market.
Distributors would market and sell the products to B2B customers (stockists, beauty colleges, make-up artists) and potentially B2C via online stores etc. Appointed agents would promote the UK company and its brand and help to secure sales in the target market. All partner types would be expected to keep the UK company up-to-date with local trends and market feedback. They should be honest, enthusiastic and committed to a longer-term collaborative relationship.
Stage of Development:
Already on the market
External code:
BOUK20170825001
