Summary:
This UK company designs and produces a range of swimwear and accessories targeting users of leisurewear, swimming and diving apparel. Part of the company's range is focussed on the costume play (cosplay) market, producing mermaid style tails which are popular with this consumer sector. The company is looking to enter into distributor agreements with businesses experienced in this sector, and is also seeking European manufacturing partners.
Description:
This UK company, established in 2020, designs and produces a range of swimwear and accessories. Their products are aimed not only at the leisurewear, swimming and diving consumer but also at the increasingly popular costume play (cosplay) market, where individuals dress up in costumes of a particular comic character or super-hero, or of a particular theme. For the cosplay market, the company produces a range of tails in the styles of, for example, a mermaid, dragon or snake. In addition to its standard range, the company offers a customised service of varying designs of pattern and colour, and size ranges from petite to plus sizes. The cutsomised market is currently 40% of turnover. The company has a large social media presence with an increasing number of followers.
The products developed using bionic design and are produced using fabric thermal transfer and digital printing technology, using fabric and material made from biodegradable and recyclable sources such as seaweed, synthetic silk, glass fibre materials and ultra-light carbon steel fibre materials.
Products are currently manufactured in China and the UK. The company already has some international customers, but is looking to scale up on this by entering into distributor agreements with businesses experienced in the sports and leisurewear sector and who can see the potential in the increasingly popular cosplay area. The company is also looking for European manufacturing partners to enable more production to be brought closer to home.
Type (e.g. company, R&D institution…), field of industry and Role of Partner Sought:
The company is seeking:
- Experienced leisurewear and swimwear distributors who can demonstrate a physical and on-line route to market. The distributors must also be familiar with the cosplay sector and understand it's potential for growth and income. Full support will be provided to the selected distributors.
- European manufacturing agreements with customized garment and innovative fabric manufacturers, focusing on innovative swimwear production and innovative and sustainable fabric production.
Technical Specification or Expertise Sought:
The company uses bionic design for its products and they are produced using fabric thermal design and digital printing technology. The materials used in production are high quality, cutting edge biodegradable and recyclable fabrics, including seaweed, corn fabrics, synthetic silk, glass fibre materials and ultra-light carbon steel fibre materials.
The company’s supply chain is comprehensive and fast, the production cycle is short, and the production capacity is high.
It has a large customer base from all over the world and have a strong online social media presence, with the number of followers growing rapidly and the conversion rate for orders increasing steadily.
The SME hopes to expand their business to the wholesalers/distributors in the UK/global market. Potential partners maybe from UK/US/Denmark/Australia/Germany/South-Africa/Dubai/Turkey
Stage of Development:
Already on the market
IPR Status:
Design Rights,Trade Marks,Copyright
Comments Regarding IPR Status:
All products are protected by copyright and design rights, and the business has already registered several trademarks in the UK.
External code:
BOUK20210622001
