UK manufacturer of stylish charcoal oven for commercial and domestic use seeks distributors in Europe and USA

The company is a long-established engineering company, based in Sheffield in the north of England (UK), which over its many years has constantly innovated to develop and bring new products to the market. In most recent years, the company has specialised in the supply of a wide range of heating products, including: electric, solid fuel and air source boilers; wood and wood pellet stoves; and a large range of boiler and stove spare parts. In 2019, the company brought a new product to the market, responding to the increased popularity of outdoor cooking and eating. Its charcoal ovens mean that customers no longer have to wait for perfect barbecue weather, but are able to enjoy delicious charcoal cooked food all year round. The range of ovens caters both for restaurants and other commercial food establishments and for consumers in their own homes. Made from 5mm thick mild steel, the ovens are offered in three contemporary colours (red, blue and black) as well as brushed stainless steel. They can be fuelled using charcoal or wood pellets. The commercial oven boasts a large cooking space which can easily cope with 70 covers and incorporates a unique gravity fed hopper at the rear. This allows users to cook and smoke food for up to 15 hours unattended, meaning the oven can be left overnight while it cooks meat (or other foods which benefit from low, slow cooking) to perfection. The oven also offers versatility, with the option to cook quickly like a traditional barbecue with temperatures up to 350°c. The smaller domestic versions do not have a rear charcoal hopper, but still have all the same styling and 12-hour smoking without refuelling can still be achieved using a charcoal basket as an alternative to traditional barbecuing. Having launched the products successfully in the UK market in late 2019, the company believes that there is strong potential for the oven elsewhere in Europe and in the USA and is therefore in the process of establishing a distribution network. It seeks partners who have experience of distributing into catering or into the garden and outdoor living markets, to collaborate under a distribution agreement. It may be possible to market the ovens under the partner’s own label.